![]() ![]() Cole made this album extremely personal, with key collaborators who were able to elevate his sound, namely mixing engineer Juro “Mez” Davis. You could list accolades and applaud marketing strategies of Cole and his team, but none of it matters if the product isn’t good. 2014 Forest Hills Drive sold exceptionally well in the first week (353,000 copies) and eventually went platinum this past November. Remember, he announced it in mid-November-without any singles or snippets-and accompanied the short rollout with a personal listening at his home address in Fayetteville, N.C., for selected fans. 7 when Cole emailed a few followers with a download link, which was another display of the direct-to-fan model.Īll of this was reminiscent of a year ago when 2014 Forest Hills Drive was getting ready to drop on Dec. He delivered with the label’s first compilation album, Revenge of the Dreamers II, debuting two new signees and more music from Cole, Bas, Cozz, and Omen. Some fans were lucky enough to speak with Cole, who promised that something special was coming the week of the one-year anniversary of his platinum-selling 2014 Forest Hills Drive.Ĭole rarely lets his fans down. Just a few hours before midnight, Cole, his manager, Ibrahim “Ib” Hamad, and label mates tweeted a number (1-888-88-DREAM that read as 2014 Forest Hills Drive on your iPhone) for their followers to call. Cole’s Dreamville label took fan appreciation to a whole new level.
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